While the craft store can always be your go-to for finding rhinestones and glitter of all kinds, rising beauty brands like Simihaze are stepping up to the glimmering makeup demand by releasing their own stick-and-peel gem packs. Even fashion renegade Machine Gun Kelly covered his face in pearls for the 2021 VMAs, proving there are even more creative ways to wear face gems and jewels. Then, face bedazzling hit the high-fashion red carpet full force at this year’s Met Gala with Storm Reid, Amanda Gorman, Maisie Williams, and Ella Emhoff all partaking in the trend. Teens (and non-teens) all over began to stick gems around their eyes and experiment with colorful eyeshadow. First, it was HBO’s Euphoria effect, created my makeup artist Doniella Davy who envisioned the show’s teens going to high school classes and homecoming wearing elaborate rhinestone and glitter designs that inspired everyone else to step up their sparkle game. Davy’s offering joins equally inventive brands such as Isamaya, the makeup line by the boundary-pushing editorial artist Isamaya Ffrench that’s known for its chromatic skin finishes, and Pleasing, musician Harry Style’s playful celebration of colour.In the past couple of years, we’ve seen face jewels, rhinestones, and pearls completely light up the beauty trend cycle. It is part of a broader movement in the beauty industry to encourage exploring artistic impulses through makeup products such as facial stickers. To help make the look available to fans of the show, Davy recently launched Half Magic Beauty, a makeup collection that includes rhinestones backed with medical-grade adhesive. “Seeing these looks on a group of relatable TV characters who were not lit for ‘beauty’ but who were instead portraying real-life scenarios and really living in these makeup looks really helped to redefine this kind of makeup as accessible and totally wearable.” “In the past, rhinestones were associated with people who perform on stage and wear extravagant costumes, but normalizing the rhinestone also normalizes unapologetic self-celebration,” Davy says. According to WGSN’s Bang, search engine data shows that interest in the terms “face gems Euphoria” has risen 180 per cent over the past 12 months.ĭonni Davy, Euphoria’s head makeup artist, credits the popularity of her artistry to the show’s framing of fantastical makeup as suitable for everyday life. Adventurous makeup lovers are obviously tuning in. Its strong beauty looks often include glittering rhinestones near the eyes. “This trend is about self-expression and individualism, rather than the homogenous beauty standards that are often force-fed to us,” WGSN beauty analyst Megan Bang says.Ī big reason for the face gem’s current popularity is Euphoria, the Emmy-winning HBO series that embodies the Gen-Z zeitgeist. The face-gem moment traces its origins to what experts at industry trend forecaster WGSN refer to as the Gen Z-centric anti-perfectionist makeup moment. These singular looks can boast cultural longevity and are often referenced by creatives for decades. “Any time makeup is used to create art, fantasy and a step out of the everyday, it enhances the experience of fashion as art and can help elevate a look,” Toronto-based makeup artist and hairstylist Sabrina Rinaldi says. As de Kluyver told British Vogue at the Simone Rocha show, “I always love the idea that makeup is worn as a fashion accessory and is just an extension of your personality and identity.” Instead of inviting the question, “why would anyone stick jewels on their face,” this anything-goes attitude asks, “why wouldn’t you?”Īs a visual communication tool, beauty has the power to amplify a designer’s vision for a collection and this season’s elaborate application of gemstones is no exception. In fact, it illustrates the growing ethos of cosmetics as personal expression that has upended old school notions of a beauty trend cycle dictated by big brands. While a dramatic runway beauty look can generate instant online buzz for a new collection, such theatrical makeup shouldn’t be discounted as simple click bait. At Givenchy, body piercing-like orbs added to the collection’s heavy-metal aesthetic. Similar adornments were spotted this season at Burberry, where makeup artist Pat McGrath spelled out the brand’s name on models’ faces with prismatic crystal gems. Log In Create Free AccountĪt Simone Rocha’s fall 2022 runway presentation in London, the collection’s uncharacteristically pared-down garments inspired makeup artist Thomas de Kluyver to use the Irish fashion designer’s signature pearl and gemstone embellishments as makeup.
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