It was July this year when LYKA app merchants started to stop accepting Gems as payment. Besides, LYKA has partnered with different brands to seamlessly adapt and provide better service to its Filipino users. Since transactions with LYKA are digital, it is really of big help to prevent the spread of Covid-19. Even celebrities are endorsing it, the likes of Ivana Alawi who happened to buy a car using her GEMs, inspired many to try LYKA too. It was through a colleague that I learned to use the LYKA app. According to Ryan Baird, CEO of LYKA Global, the LYKA is the first paperless, contactless social gift card in the world. To those of you who are privy to how LYKA works, it is a social media application that enables members to earn GEMs for liking, posting, and sharing videos on the app. Thanks to the gift cards in electronic mode, I earned through the LYKA app, I converted it to some wonderful gifts. I ran out of the budget that time to buy a present for one of my godchildren. Despite the onslaught of the Covid-19, I was able to prepare early aguinaldos or gifts. I completed my gifts for family and friends last year with the help of the LYKA app. This Holiday season might be tough like last year but let’s see what lies ahead. This will be our second pandemic Christmas although with fewer restrictions, but since there are still COVID-19 variants, we must be a little extra careful with our daily transactions. We have hired more developers from Europe and India with the sole purpose of upgrading the security of our platform as well as to improve the speed and reliability of our app".Christmas is fast approaching, in just a couple of days, it is already December. Any bugs or glitches are continuously being monitored and addressed. LYKA will never put our users' security at risk. User's data and information are kept strictly confidential. Our users' privacy is our utmost priority. "The previous glitch affecting IOS 14 has already been fixed and resolved on the last update four months ago. In a statement, Lyka assured that it values its users’ privacy and keeps their information safe. One example of companies selling personal data for profit is Facebook’s numerous data-sharing deals done in order to gain an advantage and profit share.” “ Users will not have visibility over how data will be handled, enabling Lyka and its partners to do whatever they please with the data they amassed. The CPU also stressed that Lyka did not set its grounds on data transparency. “Getting monetary rewards just from participating in a social media platform may seem like a dream come true for many people, but you may just end up as unwitting subjects for a large-scale market research,” the group said. In a Facebook post, the group said that users of the app may end up being the unwitting subjects for a large-scale market research. In February 2021, non-government organisation Computer Professionals Union (CPU) warned against the potential dangers of using the app. So what’s the catch? Apparently, Lyka battles with privacy issues raised by several internet experts.
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